Network Marketing is an alternative product distribution method. We’ve all seen the diagrams of how a manufacturer can use the traditional method where middlemen and marketing professionals collect most of the cost to the customer. The network marketing model, replaces all the middlemen with independent distributors/ consumers to perform the distribution function. The advantage for manufacturers is that the distribution gets done for a considerably smaller cut of the customers’ dollar. No viable network marketing company pays out more than 50% of sales.
So, it’s a no-brainer why manufacturers (info-products included) increasingly prefer to market themselves via the networking marketing model as opposed to the traditional one, This will become more pronounced as savvier methods become available to get the message out, That is why more and more companies are providing “complete” internet marketing systems to all new team members from the get go. Simply because the internet is rapidly becoming the most efficient and effective means of mass – and micro – communication.
It was only a question of time before people began making the connection to devise – and “monetize” training programs and systems to utilize the power of the internet to get to more people in less time. And since these people have specialized in doing it, we have all been virtually bombarded with enticing offers to learn how they’ve done it. In the end, the techy advantage is only in making the initial contact. It does not in any way replace the need to ultimately connect by speaking directly and creating the relationship. Don’t get me wrong – I’m not trying to devalue the importance of “creating leads“. It is paramount. But, in the end, it is only technical.
Unfortunately, many of these training offers have been made by disparaging and negating the methods used previously. Thus arose the distinction between “old school” and “new school” network marketing. The new school advocates consider themselves superior to those using the old school.
We Decide What Our Rivalry Will Look Like
I find this “rivalry” even more unfortunate, because it fuels the “excuse” engine for the majority who quit network marketing before achieving success – and probably contributes to the attrition rate.
The relationship aspect of network marketing is the core. As such, it is the first element that decides success in network marketing, and has not changed one iota since the early days.
It is the inner game – the mind set that we bring to the table – that is crucial. And it is to the credit of network marketing that it provides the platform on which much transformative work is done.
There's Room For Coexistence - Even if it's Crowded
